Virgin River
Story 08
Inspiring travel
After seeing a new place on screen, people are 2.4x more likely to say that country is their new top travel destination. [1]
Story 08
After seeing a new place on screen, people are 2.4x more likely to say that country is their new top travel destination. [1]
K-Content has become a defining force in entertainment — touching hearts and sparking conversations around the world. But its influence goes even further. [2]
Travel Bucket List
Among members who watch Korean shows and films, 72% say they’d like to visit South Korea.
A study commissioned by Netflix found that members are twice as likely to say they’re interested in Korean culture than non-members.
91% of South Koreans said that the popularity of Korean shows and films abroad is improving the country's global image.
SPOTLIGHT Emily in Paris
"[Emily in Paris] inspires millions to visit France, to return time and time again...And for those who already live here, Emily in Paris is an opportunity to see the beauty of our country with fresh eyes."
Explore more travel destinations that have inspired fans to pack their bags.
According to a report from the French National Film Board (CNC), 38% of tourists mentioned Emily in Paris as one of their motivations for visiting the City of Love. [3]
As Virgin River became popular, fans flocked to the show’s filming locations in British Columbia — including The Watershed Grill, also known as Jack’s Bar. The restaurant's owners even got a letter in Portuguese from two fans of the show who told him how they met and fell in love while visiting.
From London to Aberdeenshire, global flight searches to filming locations for The Crown soared whenever a new season of the hit series became available to stream, according to data from Skyscanner. [6]
In 2020, just after stunning depictions of Balmoral Castle featured in Season 4, there was a 53% increase in global fight searches for Aberdeen.
When Season 3 was released, worldwide flight searches to London increased by 21% compared to the previous day.
25% of global travellers said that The Crown inspired them to want to visit London in 2024, after the series ended. After Season 4 featured the Royal Tour to Australia, there was a 27% week-on-week increase in flight searches from Australia to the UK.
Story 09
After the credits roll, our fans want more. Our most popular shows and movies have a ripple effect, inspiring what people read, buy, listen to, eat, wear, and play.
Story 10
Sometimes, our shows and movies get the whole world talking... and singing, dancing, crying, playing, listening and celebrating.
