Lupin
Story 09
Streaming culture
After the credits roll, our fans want more. Our most popular shows and movies have a ripple effect, inspiring what people read, buy, listen to, eat, wear, and play.
Story 09
After the credits roll, our fans want more. Our most popular shows and movies have a ripple effect, inspiring what people read, buy, listen to, eat, wear, and play.
From epic power ballads to string quartets with a modern twist, the right music can transform a scene into an unforgettable experience, making viewers want to return again and again. Fans can find all their favourite tunes from Netflix shows and movies in one place through Spotify's dedicated "Netflix" genre.
Stranger Things fans couldn’t get enough of “Max’s Song.” After Season 4, global Spotify streams of Kate Bush’s “Running Up That Hill” increased by 8,700%. [1]
After being featured in the final season of Stranger Things, streams of Prince’s “Purple Rain” on Spotify grew by more than 600% — and more than 1,300% among Gen-Z.
“End of Beginning” by Stranger Things’ very own Joe Keery (Djo) climbed to #1 on the Billboard Global 200 following the series finale, making it the biggest song in the world. [2]
Following the debut of the documentary about his life, Juan Gabriel’s songs saw the biggest growth in streams since 2016 on Spotify. Globally, streams rose 120% in just 15 days.
Down with the kids
Six in 10 new Juan Gabriel listeners were under 29, with young millennials and Gen Z embracing him as one of their own.
When fans watch an adaptation, they often go looking for the original, boosting sales years or even decades after a book was published, and helping a new generation of readers discover great stories.
“On average, we see greater than a 200% lift in sales on adapted titles [by Harlan Coben] in the period after the show/film release, regardless of which country the adaptation originated from.”
Ben Lee, SVP Backlist, Penguin U.S.
Following the premiere of Charlie and Nick’s heartwarming love story, Alice Osman’s Heartstopper jumped to the top of the children’s bestseller list. [4]
The debut of Netflix’s adaptation of the Italian novel Il Gattopardo (The Leopard) saw a roughly 5x increase in book sales by Italian publisher Fetrinelli.
From screen to closet
When a title takes off, fans often shop the look — from hats and shoes to a certain green tracksuit.
According to Lyst, online searches for the Kangol bucket hat worn by Lily Collins in Emily in Paris spiked by more than 300%, while searches for her Courrèges jacket were up almost 200% after the release of the first season of the show. [7]
Sales of the white slip-on Vans worn by contestants in Squid Game skyrocketed almost 8,000% after the series premiered. The infamous green tracksuit was the most-searched Halloween costume two years in a row. [8]
In the month that followed the release of the first season of Bridgerton in 2020, Lyst reported that searches for corsets jumped by 123%. [9]
Have you tried this?
When a game, hobby or new type of food is featured in one of our series or films, fans can’t resist trying them out.
In the weeks following the premiere of The Queen’s Gambit, sales of chess sets went up by 87% in the U.S, while sales of chess books rose more than 600%. [10]
SPOTLIGHT Dungeons & Dragons
“I’ve been playing and running games for over 10 years now… I really am so glad to see this kind of renaissance happening. And it’s in no small part to shows like Stranger Things.”
The traditional Argentine game truco, featured in El Eternauta, has become a craze in Japan, with hundreds of fans searching for instructions and posting their experiences on social media. [12]
The sausage shop that Georgina Rodríguez visits in Soy Georgina tripled its daily orders through online sales, with many people asking if they could sell the shop’s products outside of Spain. [13]
Spotlight on
The cooking reality show, which features elite chefs battling it out, has been credited with boosting the Korean restaurant industry. Chefs who’ve appeared on the series have reported a surge in reservations. [14]
Story 10
Sometimes, our shows and movies get the whole world talking... and singing, dancing, crying, playing, listening and celebrating.
Story 01
Our series and films have an impact far beyond the screen. We create jobs, support the entertainment industry, and strengthen economies all over the world.
