KPop Demon Hunters
Story 10
Fueling fandom & Driving conversation
Sometimes, our shows and movies get the whole world talking... and singing, dancing, crying, playing, listening and celebrating.
Story 10
Sometimes, our shows and movies get the whole world talking... and singing, dancing, crying, playing, listening and celebrating.
When fans find something they like on Netflix, they don’t just watch. They make it their own.
Wednesday’s iconic dance scene inspired millions of TikTok users to post their own moves to Lady Gaga’s “Bloody Mary.” Streams of the song went up 1,800% on Spotify.
Smart, sarcastic and a little dead inside, Wednesday Addams investigates twisted mysteries while making new friends — and foes — at Nevermore Academy.
Heeramandi’s soundtrack took off, with hits like “Sakal Ban” and “Chaudhavi Shab.” Aditi Rao Hydari’s “Gajgamini Walk” becoming a nationwide social media trend.
After the release of the Argentine series Envidiosa (Envious), Vicky’s on-screen therapy sessions and conversations quickly went viral across Argentina and the broader region.
Fans from around the world posted videos of themselves “ugly crying” after watching the finale of One Day.
The BA***DS of Bollywood ignited a wave of memes, dance reels, and social chatter across India.
At their best, our shows and movies build community, bringing fans together in the real world to celebrate the stories, characters and moments they love.
To celebrate the final season of the Brazilian series Sintonia, we hosted a free festival for more than 10,000 fans that featured performances by Racionais MC’s, Gloria Groove, DZ7 and Ruinha, to name a few.
Spotlight On
Juan Gabriel in Mexico City
A celebration of the documentary Juan Gabriel: Debo, Puedo y Quiero (I Must, I Can, I Will) in Mexico City’s iconic cultural and historical hub of El Zócalo brought 170,000 people together to watch the recording of Juan Gabriel’s iconic concert at Bellas Artes, officially making it the largest fan event in Netflix history.
We built an immersive Mooney’s pop-up in New York City to give fans of You the perfect place to bid adieu to this bone-chilling classic.
The live event was the most-viewed men’s championship boxing match this century, and shattered attendance records at Allegiant Stadium in Las Vegas with 70,482 people in attendance.
Spotlight on
“Golden” won the Grammy for Best Song Written for Visual Media, giving K-pop its first-ever Grammy win.
So far, the film has been viewed more than 500M times, making it the most watched original title in Netflix history.
The film won the Oscars for Best Animated Feature and Best Original Song in 2026, making “Golden” the first K-pop song to do so.
In 2025, “Golden” was the fastest track to break into the Spotify Billions Club, with more than 1 billion global streams.
The soundtrack spent two weeks as the #1 album on Billboard’s 200 Albums chart.
According to Google’s Year in Search, KPop Demon Hunters was the #1 movie of the year, had three of the top 10 songs, and was the #2 overall trending search. [2]
KPop Demon Hunters claimed all five spots on the list of top five most searched-for Halloween costumes in 2025 according to the Google Trends. [3]
The film fueled a global travel boom, with a 25% spike in flight bookings to Korea. [4]
References to the film popped up everywhere, from the U.S. Open to Buckingham Palace.
Duolingo saw a 22% growth in Korean learners in the U.S. last year. [5]
Japanese Prime Minister Sanae Takaichi and South Korean President Lee Jae Myung played drums to “Golden,” in a display meant to show warming relations between the two countries.
Story 01
Our series and films have an impact far beyond the screen. We create jobs, support the entertainment industry, and strengthen economies all over the world.
Story 02
Our impact isn’t just global. Every Netflix production is also a local production, creating jobs and growing businesses wherever we are.
